Frequently asked question brief answers!

Web Development and Design

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What is web development and design?

Web development is about using markup and code to build the part of the website that you can’t see, the back end. I effectively use HTML (a markup language), CSS, PHP, and JavaScript to develop websites. Web design is building part of the website that you see and interact with, the front end. An important part of the process is the initial planning which involves making sure that all important elements are included in the website and that they are well placed. The wireframe serves this purpose because it is a roadmap of the structure and content for the website. I use wireframe tools to create a template or theme for web pages. Wireframe also creates a visual presentation of the user interface. My goal is to make the website as attractive and as user friendly as possible. When building websites it is important to comply with general web standards, ensuring that the website is user-friendly and accessible. When a website is user friendly it is easy to navigate and to determine the next step. An accessible web site is designed for all types of visitors whether new, disabled, or limited in any other way and it is accessible to those using various types of devices. Developing a user interface (UI) that interacts, guides, and informs visitors to the website is important in creating a seamless user experience (UX). During the process of the designing, I handle all of the testing of prototypes to ensure that the user experience is not compromised, and then I provide mockups prior to submitting the final project.

  • wireframing
  • UI/UX development
  • markup & coding
  • usability & accessibility
  • prototyping
  • mock-up
  • client-side & server-side scripting
  • web designing
  • web content writing
  • web server
  • network security configuration
  • e-commerce development

Will I need a database application?

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What is a web database application?

A web database application is an electronic storage or database running on the internet that holds information. Information can be added, delete, or edited by users. My goal as a web developer is to design a web database that allow users and authorized personnel to sign in and perform administrative tasks on the back end that involves maintaining the website. You may need a web database application if you plan to capture information from visitor's to your website if you plan on target marketing them for services. No you don’t have to have a web database application if you are capturing you do not need one to collect basic information on a contact form (name, email, phone number, etc.). You could capture that information in an email or take advance of Google Sheets to capture that information, depending on the web building application you are using.

  • database server
  • planning, designing, building
  • encryption/security
  • controlling access
  • sessions & cookies
  • deployment & backup

 

Why should my website be interactive?

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What is Interactivity?

An interactive website is one that guides a visitor to the next step so that they understand where they are in the process and what they need to do next to get the information that they are looking for. One tool that helps users is a Call-to-Action button (e.g. SHOP) prominently displayed on the homepage. As the user experience progresses, including filtering systems and prompts help users understand their options so that they make the right choices. An interactive form prompts users for correct or missing information that may be required and also notifies them when they answered correctly or submitted a form. Even minor elements on a web page, includes changes in button or link color when hovering provides validation to users and creates a seamless user experience that encourages them to stay on your website.

  • planning & designing
  • UI and UX
  • Call-to-Action
  • javascript
  • video components
  • button and link effects
  • form validation

 

Is your website responsive?

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What is a responsive website?

A responsive website will adjust so that it is visible on various devices, whether desktop or mobile device. It is also adjust across difference operating systems. A responsible website is extremely important today because we live in a mobile-first society and most people view websites on mobile devices. A responsive website increases your rankings on Google Search engines as the content is accessible by various audiences.

  • css
  • media queries
  • UI and UX

Search Engine Optimization

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How to integrate SEO?

SEO or Search Engine Optimization is the art of raising visibility of a website or a web page in a search engine's "natural" search results. The result of quality content is higher search engine rankings because visitors see the value of your information. The more that users visit your page the higher the page is ranked in search engines. Since 87% of web browsers use search engines to find a website. I use various tags and URLs but I will also introduce you to other strategies I use to optimize your website in order to increase the visibility and increase rankings in natural searches, such as Google Search, Bing, or Yahoo Search Engines.

  • keywords rich content
  • meta tag, title tag, URLs, etc.
  • improve page ranking
  • promotion visibility
  • increase inbound links
  • search-engine friendly URLs
  • sitemap

Does digital web marketing open doors?

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What is digital marketing?

Web marketing is basically advertising and selling a product on the internet. Marketing on the web is advertising a product on the internet through various channels, providing a compelling price, creating an place or environment online where product can be easily purchased, and promoting the brand electronically so that the "good" word spreads to other. It's not just about selling a product but including targeting a "niche" audience with a goal of building an maintaining relationships and making recommendations based on their unique goals. Digital web marketing involves using various tools to reach your audience where you can analyze and measure the results in order to make conversions.

  • target advertising
  • relationships building
  • product visibility
  • social networks
  • electronic commerce
  • brand awareness

Is your graphic design captivating?

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What is graphic design?

Graphic design involves the use of words, symbols, and images to communicate ideas and messages. I use graphic design to create the backgrounds, logos, thumbnails, image links, and other website graphics and elements. Well-chosen and captivating graphics that deliver a message reduces the need for long explanations. A clean, simple and modern design attracts viewers to your website and well-positioned buttons and links is what motivates them to investigate further.

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